For the Love of Fitness now has FREE 24-Hour Access. You can workout anytime day or night, 24-hours a day, 365 days a year. We are a fun and friendly women's fitness club located between Coloma and Watervliet on Red Arrow Highway. Our club features a system of real weight equipment, designed for women, in a circuit based format. We also offer various kinds of cardio equipment: upright bikes, recumbent bikes, elliptical machines, treadmill and more. Our goal is to provide services and benefits that will fit as many of your needs as possible. That's why we are pleased to offer new classes, new specials, new memberships, new incentive programs, a licensed massage therapist, plus other changes you just need to come in to see.